@font-face{font-family:Helm;src:url('/assets/redesign/display.woff2') format('woff2'),url('/assets/redesign/display.ttf') format('truetype');font-display:swap}
:root{--bg:#090d0f;--panel:#13201d;--ink:#f4f1e8;--muted:#bac7c1;--sea:#b6d2c6;--line:#ffffff25}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:105px}body{margin:0;background:var(--bg);color:var(--ink);font:18px/1.65 system-ui,sans-serif}a{color:inherit}img{max-width:100%;height:auto;display:block}p{margin:0 0 22px}h1,h2{font-family:Helm,system-ui,sans-serif;font-weight:500;line-height:1.08;letter-spacing:-.035em;margin:0 0 24px;text-wrap:balance}h1{font-size:clamp(42px,4.7vw,72px)}h2{font-size:clamp(32px,3vw,46px)}.wrap{width:min(1180px,88%);margin:auto}header{display:flex;align-items:center;justify-content:space-between;gap:20px;padding:22px 6%;border-bottom:1px solid var(--line);background:#090d0ff5;position:sticky;top:0;z-index:10}.nav-cta{font-size:15px;text-underline-offset:7px}.eyebrow{font-size:12px;font-weight:600;letter-spacing:.13em;color:var(--sea);margin-bottom:24px}.hero{display:grid;grid-template-columns:1.05fr 1fr;align-items:center;gap:6%;padding-top:75px;padding-bottom:75px}.lead{font-size:21px;line-height:1.6}.hero .lead{color:var(--muted)}.hero-image{margin:0}.hero-image img{border:1px solid var(--line);border-radius:3px;box-shadow:0 25px 65px #0008}.hero-image figcaption{font-size:13px;margin-top:18px;color:var(--muted)}.button{display:inline-flex;justify-content:space-between;align-items:center;gap:25px;background:var(--sea);color:var(--bg);padding:16px 24px;text-decoration:none;font-weight:600;font-size:16px;min-height:52px;max-width:100%;margin:6px 0 22px}.button:hover{background:#d3e5db}.button span{font-size:24px}.small{font-size:14px;line-height:1.65;color:var(--muted)}.band{background:var(--panel);border-block:1px solid var(--line)}.problem{padding:44px 0 50px}.grid{display:grid;gap:35px}.three{grid-template-columns:repeat(3,minmax(0,1fr))}.number{color:var(--sea);font-size:14px;display:block;margin-bottom:20px}.problem h2{font-size:25px;line-height:1.35;letter-spacing:-.015em;margin:0}.chapter{display:grid;grid-template-columns:1fr 1.15fr;gap:9%;padding-top:70px;padding-bottom:70px}.outcomes{list-style:none;padding:0;margin:0}.outcomes li{padding:18px 0 18px 30px;border-bottom:1px solid var(--line);position:relative}.outcomes li:before{content:'↗';position:absolute;left:0;color:var(--sea)}.outcomes li:first-child{padding-top:0}.proof{background:#101b26}.text-link{font-size:16px;text-underline-offset:6px}.quote{padding-top:65px;padding-bottom:65px;max-width:930px}.quote blockquote{font:400 clamp(24px,2.5vw,35px)/1.5 Helm,system-ui,sans-serif;margin:0 0 24px}.quote>p:last-child{font-size:15px;color:var(--sea);margin:0}.faq{padding-top:65px;padding-bottom:65px;max-width:930px}.faq details{border-bottom:1px solid var(--line);padding:20px 0}.faq summary{cursor:pointer;font-size:20px;padding-right:15px}.faq details p{margin:18px 0 0;color:var(--muted);max-width:740px}.inquiry{background:var(--sea);color:var(--bg)}.inquiry .eyebrow,.inquiry .small{color:#253e35}.dark{background:var(--bg);color:var(--ink)}.dark:hover{background:#253e35}footer{padding:30px 6%;display:flex;justify-content:space-between;gap:20px;font-size:12px;color:var(--muted)}.skip{position:absolute;top:-100px;left:20px;padding:12px;background:var(--ink);color:var(--bg);z-index:50}.skip:focus{top:10px}:focus-visible{outline:3px solid #e6b45b;outline-offset:5px}.directory{padding-block:70px}.directory h1{max-width:800px}.cards{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:20px;margin-top:40px}.card{display:block;text-decoration:none;border:1px solid var(--line);padding:28px;background:var(--panel)}.card:hover{border-color:var(--sea)}.card h2{font-size:29px}.card p{color:var(--muted);font-size:16px;margin:0}
@media(max-width:800px){.hero,.chapter{grid-template-columns:1fr;gap:30px}.hero{padding-block:45px}.hero-image{max-width:600px}.chapter{padding-block:50px}.three{grid-template-columns:1fr;gap:25px}.problem article{border-top:1px solid var(--line);padding-top:20px}.number{margin-bottom:8px}.quote,.faq{padding-block:45px}.lead{font-size:19px}.cards{grid-template-columns:1fr}}
@media(max-width:480px){body{font-size:17px}.wrap{width:88%}header{padding:15px 6%}.nav-cta{font-size:12px;max-width:95px;text-align:right}.eyebrow{font-size:11px}.button{font-size:15px;padding:15px 18px}.faq summary{font-size:18px}footer{flex-direction:column;gap:8px}.hero-image figcaption{font-size:12px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
/* Keep intrinsic artwork and long CTA labels inside their grid tracks. */
.hero{grid-template-columns:minmax(0,1.05fr) minmax(0,1fr)}.chapter{grid-template-columns:minmax(0,1fr) minmax(0,1.15fr)}.hero>* , .chapter>*{min-width:0}.hero-image img{width:100%;height:auto}h1,h2,.button{overflow-wrap:break-word}@media(max-width:800px){.hero,.chapter{grid-template-columns:minmax(0,1fr)}}

/* Buyer recognition, credible stakes, and an early reason to keep reading. */
.proof-signal{padding:0 0 35px}.proof-signal p{border-left:3px solid var(--sea);padding:12px 20px;margin:0;color:var(--sea);font-size:17px;max-width:850px}
.problem article>p{font-size:16px;line-height:1.65;color:var(--muted);margin:18px 0 0}
.stakes{border-bottom:1px solid var(--line)}.stakes>div>p:first-child{color:var(--muted)}
.why-aaron{border-top:1px solid var(--line);padding-top:22px;margin-top:25px}
.next-step-note{max-width:470px}.hero{padding-bottom:45px}
@media(max-width:800px){.proof-signal{padding-bottom:28px}.hero{padding-bottom:28px}.problem article>p{margin-top:12px}}

/* Narrative illustrations: full compositions with editable, book-style captions. */
.story-art{margin:0;min-width:0;background:#efe6d2;color:#293733;border:1px solid #efe6d2;box-shadow:0 14px 38px #0003}
.story-art img{display:block;width:100%;height:auto;aspect-ratio:3/2}
.story-art figcaption{padding:16px 20px;text-align:center;font:400 13px/1.6 Georgia,'Times New Roman',serif;letter-spacing:.13em;text-transform:uppercase;text-wrap:balance}
.problem-story{display:grid;grid-template-columns:minmax(0,1.2fr) minmax(0,1fr);gap:5%;align-items:center}
.problem-story .three{grid-template-columns:minmax(0,1fr);gap:22px}
.problem-story article{position:relative;padding-left:36px}
.problem-story .number{position:absolute;left:0;top:3px;margin:0}
.problem-story h2{font-size:22px}
.problem-story article>p{margin-top:9px;font-size:15px}
.illustrated-outcome{grid-template-columns:minmax(0,1.2fr) minmax(0,1fr);gap:5%;align-items:center}
.illustrated-outcome h2{font-size:clamp(30px,2.7vw,42px)}
.illustrated-outcome .outcomes{font-size:17px}
@media(max-width:900px){.problem-story,.illustrated-outcome{grid-template-columns:minmax(0,1fr);gap:32px}.story-art{width:100%;max-width:720px;margin-inline:auto}.problem-story .three{gap:22px}.problem-story article{border:0;padding-top:0}.illustrated-outcome .outcome-copy{max-width:720px;width:100%;margin-inline:auto}}
@media(max-width:480px){.story-art figcaption{padding:12px 14px;font-size:11px;letter-spacing:.1em}.problem-story h2{font-size:23px}.problem-story article>p{font-size:16px}.illustrated-outcome .outcomes{font-size:17px}}

/* A distinct project mark follows each guide from its card to its hero. */
.funnel-icon{display:flex;align-items:center;justify-content:center;width:68px;height:68px;margin:0 0 24px;background:#13201d;border:1px solid #b6d2c64d;border-radius:50%;flex:none}
.funnel-icon img{display:block;width:42px;height:42px}
.card:hover .funnel-icon{border-color:var(--sea)}
@media(max-width:480px){.funnel-icon{width:58px;height:58px;margin-bottom:20px}.funnel-icon img{width:36px;height:36px}}

/* Shared embedded inquiry: page-specific source and editable service. */
.inquiry-form{max-width:820px;padding-bottom:64px;scroll-margin-top:110px}.inquiry-form h3{font-size:clamp(26px,4vw,38px);margin:0 0 12px}.inquiry-form iframe{display:block;width:100%;border:0;background:transparent}.form-fallback{margin-top:20px}.form-fallback a{text-decoration:underline;color:inherit}@media(max-width:600px){.inquiry-form{width:92%;padding-bottom:40px;scroll-margin-top:100px}}

/* Funnel blueprint, review draft 2: clear offers, early evidence, one inquiry path. */
.funnel-v3{--brass:#d7b87d}
.funnel-v3 .nav-short{display:none}
.funnel-v3 .hero{padding-block:48px 56px;gap:5%;align-items:center;grid-template-columns:minmax(0,1.18fr) minmax(0,1fr)}
.funnel-v3 h1{font-size:clamp(40px,4.2vw,62px);line-height:1.06;margin-bottom:22px}
.funnel-v3 h2{font-size:clamp(30px,3.1vw,44px);line-height:1.13}
.funnel-v3 .hero .lead{font-size:18px;line-height:1.65;margin-bottom:20px}
.hero-label{display:flex;align-items:center;gap:16px;margin-bottom:24px}
.hero-label .funnel-icon{width:50px;height:50px;margin:0}.hero-label .funnel-icon img{width:31px;height:31px}
.hero-label .eyebrow{margin:0;font-size:11px;max-width:350px}
.hero-proof{border-left:2px solid var(--brass);padding-left:16px;font-size:15px;line-height:1.6;color:var(--ink);margin-bottom:18px}
.funnel-v3 .button{background:var(--brass);margin-bottom:14px;line-height:1.4}
.funnel-v3 .button:hover{background:#efd3a0}
.funnel-v3 .next-step-note{font-size:13px;margin-bottom:0}
.funnel-v3 .hero-image figcaption{font-size:12px;line-height:1.5;margin-top:12px}
.copy-section{padding-block:60px;border-top:1px solid var(--line)}
.copy-grid{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:8%}
.copy-section.evidence{background:#14241f}
.funnel-v3 .eyebrow{color:var(--brass)}
.section-copy>p,.story-intro>p:not(.eyebrow),.story-details>p{color:var(--muted)}
.section-copy>:last-child,.story-details>:last-child{margin-bottom:0}
.case-links{display:flex;flex-wrap:wrap;gap:18px;margin:26px 0}
.case-links a{color:var(--sea);line-height:1.6}
.testimonial{margin:30px 0 0;padding-top:25px;border-top:1px solid var(--line)}
.testimonial blockquote{font:400 clamp(22px,2vw,27px)/1.5 Helm,system-ui,sans-serif;margin:0 0 16px}
.testimonial figcaption{color:var(--sea);font-size:13px;line-height:1.6}
.story-section{padding-block:72px;border-top:1px solid var(--line)}
.story-section.after{background:#101b18}
.story-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);grid-template-rows:auto 1fr;column-gap:6%;align-items:start}
.story-intro{grid-column:2;grid-row:1}
.story-details{grid-column:2;grid-row:2}
.story-grid .story-art{grid-column:1;grid-row:1 / 3;align-self:center}
.story-section.after .story-intro,.story-section.after .story-details{grid-column:1}
.story-section.after .story-art{grid-column:2}
.funnel-v3 .story-art{box-shadow:0 12px 35px #0004}
.funnel-v3 .story-art img{object-fit:contain}
.benefits{list-style:none;padding:0;margin:0 0 26px}
.benefits li{padding:17px 0 17px 24px;border-bottom:1px solid var(--line);position:relative;font-size:17px;color:var(--muted)}
.benefits li:first-child{padding-top:0}
.benefits li:before{content:'↗';position:absolute;left:0;color:var(--brass)}
.benefits strong{color:var(--ink)}
.answer{margin:0 0 25px;padding-bottom:25px;border-bottom:1px solid var(--line)}
.answer h3{font-size:18px;line-height:1.45;margin:0 0 10px;font-weight:600}
.answer p{color:var(--muted);font-size:16px;margin:0}
.funnel-v3 .inquiry{background:#c4d2cd;scroll-margin-top:90px}
.inquiry-intro{max-width:820px;padding-block:60px 25px}
.inquiry-intro .eyebrow{color:#354d40}
.inquiry-intro>p{max-width:730px}
.funnel-v3 .inquiry-form{padding-top:0}
.funnel-v3 .inquiry-form h3{font-size:25px}
.funnel-v3 .inquiry .small{color:#30463d}
@media(max-width:900px){
.funnel-v3 .hero{grid-template-columns:minmax(0,1fr);gap:32px;padding-block:36px 42px}
.funnel-v3 .hero-image{max-width:650px}
.funnel-v3 .nav-long{display:none}.funnel-v3 .nav-short{display:inline}
.copy-grid{grid-template-columns:1fr;gap:18px}
.copy-section{padding-block:44px}
.story-grid{display:flex;flex-direction:column;gap:22px}
.story-intro,.story-details{width:100%}
.story-intro p:last-child{margin-bottom:0}
.story-section{padding-block:44px}
.story-grid .story-art{width:100%;max-width:720px}
.funnel-v3 .hero-image{width:100%}
}
@media(max-width:480px){
.funnel-v3 h1{font-size:40px}
.funnel-v3 .hero .lead{font-size:17px}
.funnel-v3 .hero-label{gap:12px;margin-bottom:20px}
.funnel-v3 .hero-label .eyebrow{font-size:10px;letter-spacing:.1em}
.funnel-v3 .button{width:100%;font-size:15px}
.funnel-v3 .hero-proof{font-size:14px}
.funnel-v3 .hero{padding-top:28px}
.funnel-v3 .nav-cta{max-width:105px}
.inquiry-intro{padding-top:44px}
.funnel-v3 .inquiry-form{width:88%}
}

/* Authentic project evidence, visible without a carousel or disclosure. */
.funnel-v3 .project-proof{margin-top:38px}
.funnel-v3 .project-proof-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px;align-items:start}
.funnel-v3 .project-proof-single{grid-template-columns:minmax(0,820px)}
.funnel-v3 .project-proof-card{margin:0;min-width:0;border:1px solid var(--line);background:rgba(255,255,255,.025)}
.funnel-v3 .project-proof-image{display:block;background:#e8e6df;color:#152d25;text-decoration:none;padding:16px}
.funnel-v3 .project-proof-image img{display:block;width:100%;height:auto;max-height:520px;object-fit:contain;object-position:top}
.funnel-v3 .project-proof-image>span{display:block;margin-top:12px;font-size:13px;font-weight:600;text-align:right}
.funnel-v3 .proof-new-tab{font-weight:400}
.funnel-v3 .project-proof-image:focus-visible{outline:3px solid var(--brass);outline-offset:4px}
.funnel-v3 .project-proof-card figcaption{padding:24px}
.funnel-v3 .project-proof-card h3{font-size:23px;line-height:1.3;margin:0 0 12px}
.funnel-v3 .project-proof-card p{font-size:16px;line-height:1.65;color:var(--muted);margin:0 0 18px}
.funnel-v3 .project-proof-card .text-link{font-size:14px}
.funnel-v3 .proof-context{font-size:12px;color:var(--muted);margin:18px 0 0}
@media(max-width:700px){
.funnel-v3 .project-proof-grid{grid-template-columns:minmax(0,1fr)}
.funnel-v3 .project-proof-card figcaption{padding:20px}
.funnel-v3 .project-proof-image{padding:12px}
.funnel-v3 .project-proof-card h3{font-size:21px}
}

/* Launch: visible privacy links and predictable keyboard focus. */
.inquiry-privacy{font-size:13px!important;line-height:1.6!important;max-width:680px;margin:16px 0!important}.inquiry-privacy a{text-decoration:underline;text-underline-offset:3px}.privacy-link{display:inline-block;margin:16px 0;font-size:13px;text-decoration:underline;text-underline-offset:3px}a:focus-visible,button:focus-visible,summary:focus-visible{outline:2px solid #d9be7a;outline-offset:5px}


/* Helmsman four-phase delivery model */
.helm-process{border-top:1px solid var(--line)}
.helm-process .process-intro{max-width:760px;margin-bottom:36px}
.helm-process .process-intro p:last-child{color:var(--muted)}
.helm-process-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:18px}
.helm-process-step{border-top:1px solid var(--line);padding-top:20px}
.helm-process-step .process-no{display:block;font-size:12px;letter-spacing:.12em;color:var(--sea);margin-bottom:14px}
.helm-process-step h3{font-size:24px;line-height:1.2;margin:0 0 12px}
.helm-process-step p{font-size:16px;line-height:1.65;color:var(--muted)}
@media(max-width:900px){.helm-process-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media(max-width:600px){.helm-process-grid{grid-template-columns:1fr}.helm-process-step{padding-top:18px}}

/* Mobile standard (Aaron, 2026-10-02): a section's image sits right under its heading and anchors the section. Desktop layout is unchanged. */
@media(max-width:900px){
.funnel-v3 .hero{display:flex;flex-direction:column;align-items:flex-start;gap:0}
.funnel-v3 .hero>div:first-child{display:contents}
.funnel-v3 .hero>div:first-child>*{order:3}
.funnel-v3 .hero>div:first-child>.hero-label,.funnel-v3 .hero>div:first-child>h1{order:1}
.funnel-v3 .hero>figure{order:2;margin:0 0 30px}
.story-grid{gap:0}
.story-intro{display:contents}
.story-intro>*{order:3}
.story-intro>.eyebrow,.story-intro>h2{order:1}
.story-grid .story-art{order:2;margin:0 0 28px}
.story-details{order:4;margin-top:22px}
}
/* Layout standard: an image beside text lines up with the heading and stays in view while longer copy scrolls. */
@media(min-width:901px){.story-grid .story-art{align-self:start;position:sticky;top:110px}}
/* Magazine wrap (Aaron, 2026-10-02): story sections are prose, so on desktop the illustration is large and floats beside the heading,
   with the copy running beside it and then full width underneath. Before: image left. After: image right. This replaces the sticky rule above. */
@media(min-width:901px){
.story-grid{display:flow-root}
.story-grid .story-art{float:left;width:54%;max-width:none;margin:6px 5% 28px 0;position:static}
.story-section.after .story-grid .story-art{float:right;margin:6px 0 28px 5%}
.story-intro>p:not(.eyebrow),.story-details>p{max-width:none}
.story-grid .testimonial,.story-grid .text-link{display:flow-root}
.story-details{margin-top:22px}
}
/* Big, bold heroes (Aaron, 2026-10-02): on desktop the screenshot bleeds to the right edge, like the case-study heroes. */
@media(min-width:901px){
.funnel-v3 .hero.wrap:not(.roadmap-hero){width:auto;max-width:none;margin:0;padding-left:max(6vw,calc((100vw - 1180px) / 2));padding-right:0;grid-template-columns:minmax(360px,.85fr) minmax(0,1.3fr);gap:clamp(36px,4.5vw,72px)}
.funnel-v3 .hero:not(.roadmap-hero) .hero-image{max-width:none;width:100%}
.funnel-v3 .hero:not(.roadmap-hero) .hero-image img{border-radius:8px 0 0 8px;border-right:0;box-shadow:-24px 30px 70px #000a}
.funnel-v3 .hero:not(.roadmap-hero) .hero-image figcaption{padding-right:6vw}
}

/* Project proof, take two (Aaron, 2026-10-05): proof spans the full width under its section so it never sits
   orphaned on the left. A single screenshot becomes a wide feature card (image left, story right); pairs share
   one image height so cards line up; before/after comparisons put the old site and the rebuild side by side. */
.funnel-v3 .project-proof{margin-top:56px;padding-top:40px;border-top:1px solid var(--line)}
.funnel-v3 .project-proof-grid .project-proof-image img{aspect-ratio:4/3;object-fit:cover;object-position:top;max-height:none}
.funnel-v3 .project-proof-single{grid-template-columns:minmax(0,1fr)}
@media(min-width:901px){
.funnel-v3 .project-proof-single .project-proof-card{display:grid;grid-template-columns:minmax(0,1.45fr) minmax(0,1fr);align-items:stretch}
.funnel-v3 .project-proof-single .project-proof-image{display:flex;flex-direction:column;justify-content:center;padding:22px}
.funnel-v3 .project-proof-single .project-proof-image img{aspect-ratio:auto;max-height:560px;object-fit:contain}
.funnel-v3 .project-proof-single figcaption{display:flex;flex-direction:column;justify-content:center;padding:40px}
.funnel-v3 .project-proof-single h3{font-size:28px}
}
.funnel-v3 .compare-head{display:flex;flex-wrap:wrap;align-items:baseline;justify-content:space-between;gap:8px 30px;margin-bottom:26px}
.funnel-v3 .compare-head .eyebrow{margin:0 0 10px}
.funnel-v3 .compare-head h3{font:500 clamp(26px,2.4vw,34px)/1.15 Helm,system-ui,sans-serif;letter-spacing:-.02em;margin:0;max-width:720px}
.funnel-v3 .compare-head .text-link{color:var(--sea);font-size:15px}
.funnel-v3 .compare-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);grid-template-rows:auto auto;gap:0 24px;position:relative}
.funnel-v3 .compare-card{margin:0;min-width:0;border:1px solid var(--line);background:rgba(255,255,255,.025);display:grid;grid-row:span 2;grid-template-rows:subgrid}
.funnel-v3 .compare-card.after{border-color:#d7b87d66}
.funnel-v3 .compare-card .project-proof-image{position:relative;display:flex;flex-direction:column}
.funnel-v3 .compare-card .project-proof-image img{max-height:480px;object-fit:cover;object-position:top;margin:auto 0}
.funnel-v3 .compare-tag{align-self:flex-start;font-size:11px!important;font-weight:700;letter-spacing:.14em;text-transform:uppercase;padding:5px 10px;margin:0 0 14px!important;background:#152d25;color:#e8e6df;border-radius:2px}
.funnel-v3 .after .compare-tag{background:var(--brass);color:#090d0f}
.funnel-v3 .compare-card figcaption{padding:26px 28px 28px}
.funnel-v3 .compare-card h4{font-size:13px;font-weight:600;letter-spacing:.13em;text-transform:uppercase;color:var(--muted);margin:0 0 14px}
.funnel-v3 .after h4{color:var(--brass)}
.funnel-v3 .compare-list{list-style:none;margin:0;padding:0}
.funnel-v3 .compare-list li{position:relative;padding:12px 0 12px 28px;border-top:1px solid var(--line);font-size:16px;line-height:1.6;color:var(--muted)}
.funnel-v3 .compare-list li:before{content:'—';position:absolute;left:0;color:#ffffff55}
.funnel-v3 .after .compare-list li{color:var(--ink)}
.funnel-v3 .after .compare-list li:before{content:'↗';color:var(--brass)}
.funnel-v3 .compare-note{font-size:15px;line-height:1.6;color:var(--muted);margin:22px 0 0;max-width:760px}
@media(min-width:901px){
.funnel-v3 .compare-grid{column-gap:56px}
.funnel-v3 .after .project-proof-image:before{content:'→';position:absolute;left:-29px;top:50%;transform:translate(-50%,-50%);width:40px;height:40px;display:grid;place-items:center;border-radius:50%;background:var(--brass);color:#090d0f;font-size:20px;font-weight:700}
}
@media(max-width:900px){
.funnel-v3 .compare-grid{grid-template-columns:minmax(0,1fr)}
.funnel-v3 .compare-card figcaption{padding:20px}
.funnel-v3 .compare-card{grid-row:auto;display:flex;flex-direction:column;margin-bottom:24px}
}
.funnel-v3 .project-proof-card h3{font-family:Helm,system-ui,sans-serif;font-weight:500;letter-spacing:-.015em}

/* Process steps in client-facing voice (Aaron, 2026-10-05): "How Helmsman works" sits directly above the four
   steps, large enough to anchor them, so "We start with your team…" reads as what Helmsman does, not advice. */
.helm-process .process-intro{margin-bottom:0}
.helm-process .process-label{font:500 clamp(26px,2.4vw,34px)/1.15 Helm,system-ui,sans-serif;letter-spacing:-.02em;color:var(--brass);margin:48px 0 22px}
.helm-process-step h4{font:500 24px/1.2 Helm,system-ui,sans-serif;letter-spacing:-.015em;margin:0 0 12px}
@media(max-width:600px){.helm-process .process-label{margin-top:36px}}

/* Pain-first funnels (Aaron, 2026-10-05): each hero names the problem beside the "before" illustration,
   then turns to the promise just above the call to action. */
.funnel-v3 .hero .hero-turn{font:500 clamp(21px,1.8vw,26px)/1.3 Helm,system-ui,sans-serif;letter-spacing:-.01em;color:var(--ink);margin:4px 0 24px;padding-left:16px;border-left:3px solid var(--brass)}
/* A proof line under the button is a quiet credibility note, so the turn line stays the only bar in the hero. */
.funnel-v3 .hero .button+.hero-proof{border-left:0;padding-left:0;margin:0 0 10px;color:var(--muted)}