Ed Taylor

How We Rescued Decades of Blogging Ministry

Ed Taylor is the kind of guy I love building for, a pastor, writer, and long-haul shepherd with years of content poured out for the good of others. I know I personally have been encouraged by his work.

When he reached out, he wasn’t looking for bells and whistles. He just needed help.

01Problem: When Digital Decay Buries Decades of Wisdom

Let’s take a look at the site pre-redesign.

Ed’s situation was frustrating, and surprisingly common. He had done the work, hundreds of articles, carefully crafted sermons, reflections on ministry and grief that had already encouraged many readers and leaders.

But the site had hit a wall. Classic WordPress story: some plugin or outdated theme conflict had quietly corrupted the visuals. Every image across the site? Grainy, low-res, unpresentable.

To make things worse, there were underlying technical problems that had gone unresolved.

I’ve worked with WordPress for years. I love it. But like any powerful system, it needs care, and when something breaks, it can get messy fast. That’s where I came in.

Rather than patching problems, we rebuilt from philosophical foundations. The approach we’d refined through CalvaryChapel.com’s content library migration became our blueprint: great teaching deserves frictionless discovery.

02The Hero Section: Authenticity at Scale

One of my favorite things about Ed is that he isn’t flashy. He’s faithful.

His whole ministry has been about building up others, pastors, leaders, hurting believers. So for the homepage hero, I didn’t want a fancy graphic or marketing fluff. I wanted Ed.

We opened with a shot of him doing what he’s been called to do: teaching God’s word with quiet conviction. The tagline? “Equipping Leaders.” Because that’s what he’s always done, and now the site reflects it.

The design is clean, calm, and warm, just like Ed’s presence. No hype. Just a steady invitation to learn, grow, and be strengthened.

03Front Page Blog Grid, Beautiful, Scrollable Theology

Ed’s blog isn’t fluff. He writes with weight. He writes with scars. He writes like someone who’s lived the things he teaches.

I redesigned the front page to reflect that, large, engaging images, intuitive layout, and headlines that invite you to slow down, not scroll past.

We let the content breathe. No clutter, no sidebar noise.
Just thoughtful, pastoral writing presented in a way that honors the reader’s attention… and the author’s heart.

04Content Discovery: Making Decades of Wisdom Accessible

The old archive system was a black hole. No categories. No tags. Just a long, winding list of post titles organized by month and year, like a digital attic with no light.

So I built a custom blog archive page that finally gives Ed’s content structure and findability. Readers can now explore by theme: grief, thoughts, life, & ministry.

And for the record: yes, I did pick that header photo because the glasses looked like Ed’s. I love a good personalized touch for a client. :)

05Strategic Resource Curation: Pastor Ed’s Picks

One of the more joyful parts of the build: creating a section just for Ed’s book picks.

Every pastor has a mental shelf of go-to titles… but Ed actually had the list written down. We just needed to give it a home.

Now, anyone visiting the site can browse through titles that shaped his ministry, from Ordinary Servant to A Tale of Three Kings, and discover the same encouragement and insight he’s received from them.

It’s not just a resource page. It’s an invitation into the mentorship behind the man.

06Sermon Archive: Making Decades of Preaching Discoverable

Ed has been faithfully teaching the Bible for years, Sundays, Wednesdays, Conferences. Expository book studies, topical series, pastoral encouragements, and everything in between.

I integrated his entire sermon catalog from Subsplash, embedding it seamlessly into the site with filters for topic, scripture, and recency.

Strategic Partnership: Content Strategy Meets Ministry Heart

This project exemplified our strategic partnership approach. Ed brought substance; we brought systems thinking.

He had spent years creating; we spent weeks ensuring people could find what he’d created.

The seamless integration of his writings into a unified, searchable experience required technical precision, but the real achievement was architectural: we built infrastructure around Ed’s existing strengths rather than forcing him into generic ministry website templates.

Outcome: When Platform Finally Serves Purpose

Ed’s teaching ministry now operates on digital infrastructure worthy of the wisdom it houses.

This wasn’t just another client project.

It was a chance to help a pastor steward decades of gospel-centered content with excellence and care.

I see work like this as ministry: taking someone’s faithful offering and giving it a vessel worthy of the message.

If you’re a pastor, teacher, or leader with years of wisdom sitting behind a tired website, I’d be honored to help you bring it back to life.